The Dos and Don’ts Regarding Marketing Automation
It is important to know what to do when using marketing automation too. Here are a few tips to know about implementing a new platform into your business. After reading https://www.salesforce.com/products/marketing-cloud/what-is-marketing-automation/ about marketing automation, the important step is to understand what not to do when employing the process into a business.
Never Just Automate Current Process without Knowing Goals
Marketing automation makes marketers’ lives easier. So, it is important not to make it a hard strategy to employ. The first step is often to integrate marketing automation into every part of the marketing strategy. This may be the right thing to do. Take time to revisit marketing goals prior to getting started. The point of revisiting the goals is to avoid execute strategies that don’t make sense to prospects or customers. A marketer can often revert to old habits and stop listening to what prospects and customers want.
Avoid Providing General Messages to an Audience
Marketing automation does require sending board, diluted and general messages to a contact list. In general, two things happen with general messages from a marketer. The first thing is they are marked as spam because they aren’t relevant. The second thing that happens is the message is deleted.
So, always send out specific messages the entire contact list can use. This should be specific content that is to a highly-targeted audience. Also, the content should be sent to a narrow audience.
Never Forget about Existing Customers
Closing contracts and selling new business is tough work. Many businesses focus on generating new revenue. However, they forget about their existing customers. These customers are just as important as potential customers. Existing customers have an affinity for what the company is selling. Most importantly, they are more likely to buy more of the product and/or service.
The Following are Some Things to Remember with Marketing Automation
Do integrate a company’s marketing automation with an inbound marketing strategy. Inbound marketing is about giving valuable content that aligns customers’ interests and needs. This fact cannot change with the use of marketing automation. In fact, a company must increase the communication. Just provide content customers need when they need it.
One of the best ways to provide needed content to customers is to engage in campaigns to keep customers coming back for more. It is a lot easier to sell to an individual that already made a purchase from you. Do this by keeping customers engaged via content marketing. It is essential to a growing company. The relationship between the business and existing customers are cemented. The only thing is to continue to educate customers and encourage them to buy more.
Putting Marketing Automation Basics in a Company
Marketing automation is a great way for a business to grow, keep customers and sell products and/or services. The first way to make the above happen is by understanding market automation. The next step is by understand what to do and not to do with employing marketing automation into a business.